Client Website · Web Design / SEO & Growth
GLS Turf
A 30-year lawn care company in South Carolina's Midlands. We rebuilt the website for phones, then stayed on for SEO and growth so nearby homeowners could find them.
glsturf.comThe challenge
The old site wasn't built for phones, which is where most of their local search comes from. Services, hours, and the path to a quote were awkward on a small screen. Search engines didn't have much to work with either. A company that has been treating lawns for three decades was easy to miss if you didn't already know the name.
The work
We treated this as a full website build, not a skin on the old pages. The new site is organized the way people hire lawn care: what GLS does, where they work, and a clear way to request a quote or call. Service pages cover the annual program and the add-ons. City pages cover the towns they actually serve. It has to work in a driveway on a phone as well as it does at a desk.
Launch wasn't the end of the work. We stayed on for SEO and growth: the page structure, Google Business Profile, and local details that help homeowners in Lexington, Gilbert, Columbia, and Chapin find them. The site is the storefront. The search work is how people get to the door.
What we delivered
A custom website designed around the business, built to work on phones first.
Service and city pages so visitors can tell what GLS does and whether they cover the neighborhood.
Quote and contact paths on every page, matching how people actually book lawn service.
SEO and growth after launch, including Google Business Profile and ongoing search work.
Scope
- Custom website
- Quote and contact flows
- Local SEO
- Google Business Profile
- Ongoing growth
- Industry
- Lawn care
- Location
- Midlands of South Carolina
- Role
- Website + SEO & growth