Product · Maps / Website embeds
Hitherway
A product we built for local businesses that need a service-area map matching the towns they actually cover, then a way to put that map on the website.
hitherway.comThe challenge
Most “areas we serve” maps are a pin, a drawn circle, or a screenshot that goes stale. None of those match how a plumber or landscaper actually works. Towns get cut in half. The map doesn't update when coverage changes. And someone still has to write the page that goes with it.
The work
Hitherway is a full product: the map builder, the public site, accounts, and billing. You type an address, say how far you travel, and it lists the real towns and counties in range. Brand the map, drop it on a site, or download an image. When coverage changes, republish and the live map updates.
The same coverage can generate an Areas We Serve page, so the map and the copy stay in sync. You don't need mapping software experience. It's for the owner who wants to show where they work, and for the person building their site.
What we delivered
A full product with a website, accounts, and billing, not a one-off demo.
A map builder that starts from an address and mileage, then uses real town and county lines.
Embeds that can live on a website, plus image exports for print and proposals.
An Areas We Serve page drafted from the same coverage, so the map and the copy match.
Scope
- Custom product
- Map builder
- Website embeds
- Service-area pages
- Status
- Live
- Built for
- Local service businesses
- Role
- Product design and build